Monitoring of Competitor Activities
Many companies meet the pressure of more competitive markets by concentrating on cost and process optimization. This approach is driven by today’s trend to focus on the client and new technologies. Unfortunately, the aspect of new more creative forms of analysis and data gathering is often neglected. Knowing your competitors means to be prepared for the future.
Ask yourself the following questions:
- What competitors do you have and which products do they offer and where?
- What strategies and tactics have they been using?
- How frequently do you get information about my competitors?
- How many competitors are you monitoring seriously?
Competitive Intelligence provides you with an in depth knowledge about your competitors and keeps you up-to-date about any activities or news that interest you.